Additionally, maintaining a salaried in-house marketing team can be expensive and — depending on your marketing requirements — often unnecessary. Turning to a third party whenever you require marketing collateral means you're only using budget when it's necessary. For instance, let's say you work for a small company and want to publish two blog posts a week on your company's blog.
Rather than paying an in-house blogger to write full-time for your brand, you might consider hiring a freelancer to write those two posts per week, which is undeniably cheaper than the alternative. As your company grows, you can reassess whether it makes sense to pay a writer full-time. With time, you'll be able to develop a fixed budget that better reflects marketing expenditure in terms of requirements.
This budget will help you determine if developing an in-house team is financially viable for your business. If you want to outsource some but not all of your marketing efforts, let's dive into a few different aspects of your overall strategy where you might consider hiring a third-party to do the heavy lifting.
Authoritative, informative content that positions your business as a thought leader can do wonders for your bottom line. So what does it matter if it's written or designed by people outside of your organization? As long as these writers or video creators are fully immersed in, and understand the complexities of your business, they should be able to serve up relevant, engaging content for your target audience. If you want to outsource your content marketing efforts, you can choose to go with an agency or freelancer — sites like Upwork and Fiverr are great resources for entrepreneurs and allow you to vet a professional's work before committing.
Take a look at How to Find Freelancers for Your Business to learn more about how to find top-notch freelancers for your business. However, you might feel that your internal team has a better grasp on the nuances of your business.
That's fine! There are a number of marketing tools and platforms available to make the content creation process simpler. For example: WordPress and its deeply functional dashboard; Ceros with its collaborative, experiential slant; or HubSpot's own marketing suite , which brings blogging, social media, and website material together under one powerful software solution.
From lead generation tactics to email workflows, a solid marketing strategy should cater to all stages of the buyer's journey. This vital groundwork includes developing buyer personas, mapping campaigns to need states, and identifying growing trends in the market.
Outsourcing your marketing strategy to a career specialist means you're enlisting the help of someone whose job it is to keep abreast of industry innovations and new, creative methods of marketing delivery. They will also be able to identify audience demographics that you may not have considered before. However, it may not be financially viable for your business to outsource the entire task to a marketing strategist.
If that's the case, then another solution is for you to commission a 'strategy skeleton' for your internal team to build on. For instance, the outsourced strategist defines your buyer personas and then your team adds the muscle and sinew to the bare strategic bones. Your marketing intelligence is informed by how well you use your data analytics. There are several companies out there today that offer content creation.
However, not all of them live up to standards unfortunately. A couple of our favorites are Blogmutt and Express Writes. When you decide on a company you would like to outsource to, the more information you can provide the better. Submitting your strategy elements such as your ideal client research and competitive research, and also your content calendar elements such as keywords and monthly themes, is a great starting point.
I would even suggest going as far as including voice, branding guidelines, and an outline for the first few posts. This will help get everyone on the same page from the start. Regardless if you are using the content or posting for a client, you should do a final review and edit every single time.
Time to think outside your perfectly crafted website. There are several elements included in online presence, however, the one I want to focus on today is Social Media. It can be intimidating setting up your Twitter account for the first time with zero followers. On the other end, it can be very time consuming finding relevant information to share with your s of fans. Below is one of my favorite tools for taking a little bit of the social media work off your plate.
I would never recommend you completely hand off social media to an outside company. Your profiles, interactions, connections, should all have a piece of you or your actual staff at some level. However, finding valuable content to share can be very time-consuming and overwhelming. Emphatic is one of my absolute favorite tools to take a lot of the content research off your plate. Getting tasks checked off a list might feel rewarding but when they are not part of an overall strategy, they are time wasters instead of business generators.
Posting for the sake of being active on social media is not a strategy. You hear it everywhere! Traditional marketing is dead.
Billboards, radio ads, newspaper ads are not effective. Before you even consider hiring a digital agency to help with marketing you need to know your company goals. Where are you currently at and where do you want to be six months or 3 years from now. Digital agencies work off performance goals.
They report to you how effective they are being, and you judge them off of performance. There is never a reason to doubt digital because the truth is in the numbers, the results.
Your team might be doing a fine job, and you are hitting your business goals on a consistent basis. Here are a few situations in which your marketing team is doing a kick-ass job, and you should keep your marketing in-house.
You have more leads than your sales team can handle. Your sales team is busy talking to prospects and closing deals. Your team has no problem bringing in new leads every month, and your business is growing.
If this sounds like your company, fantastic. If every aspect of digital marketing is covered by your current team, there might be no reason to outsource. But if you are in need of even one specific specialty you could look for a digital agency to take care of that area. For example, if you need help with email marketing but you have a copywriter and graphic designer in-house you could outsource just email marketing.
Some agencies work with your team members, and activities are split. Like I mentioned before, closed loop marketing is now something available in marketing. Before you might put out a billboard ad and hoped people saw it driving down the highway. Now we put out a Facebook Ad, and we know how many people saw it, how many people shared it, clicked on it, commented and eventually bought.
This is what closed looped reporting is all about, are you activities leading to sales? The advantage of working with a digital agency is that they have a variety of staff members whose whole profession is digital. They live and breathe marketing and continuously seek out resources to learn more.
The digital landscape is constantly evolving, and it can be difficult to stay on top of the latest and greatest. If your team is filled with members that love marketing so much that they even do it on their time off then, you have a great team. Here at Uhuru we are the individuals that live and breathe digital.
Uhuru Is also home to TrucchiFacebook. Fabrizio and Peter started that blog back in Could you use more help or are you perfect where you are? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Your email address will not be published. This site uses Akismet to reduce spam. Learn how your comment data is processed. If your business can deliver, you will win customer loyalty — which is a key driver in profitability.
In this competitive climate, outsourced marketing provides businesses with the opportunity to tap into a variety of marketing tools, talent and strategies when internal resources are limited. As a leading B2B technology marketing agency, the team here at Fifty Five and Five offer the full range of digital and traditional marketing services. As specialists in the field, we deliver services that seamlessly blend our unbeatable marketing experience with our expert knowledge.
From building your website to driving leads or helping you reach new audiences, we know exactly what it takes to help you communicate more effectively, strategise, plan and launch hugely successful marketing campaigns. Stephen is our Head of Content and he and the team are responsible for crafting our client's stories. Speak to one of our team to find out more about our approach. We use cookies from third party services for marketing activities and to offer you a better experience.
Read about how we use cookies and how you can control them by clicking "Privacy Preferences". Should I outsource my marketing? September 16, In Digital marketing , Strategy. By Stephen Reilly. What marketing activity can be outsourced? What is outsourced marketing? This may include: Content strategy Marketing strategy Social media marketing Website design and development Content creation Email marketing Search Engine Optimisation Graphic design and branding Google Ads and Pay Per Click A good marketing agency will generally compile a strategy before they start any marketing activity on your behalf.
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