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Request a free trial. Puma Comparisons. HQ Location. Total Raised. Post Valuation. Last Financing Details. Footwear is. Herzogenaurach, Germany. Excepteur sint occaecat cupidatat non proident, sunt in cu. Duis aute ir. Baltimore, MD.

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More medals soon followed: seven gold and five bronze medals, all for world class athletes wearing Dassler shoes.

The first records are smashed as well: two World and five Olympic records. Rudolf Dassler moved into another building, which belonged to the family. Together with 14 employees, he transformed this storage facility into a factory and founded his own company:.

Among the players: Herbert Burdenski, who scored the winning goal. From that moment on, the history of sports and the history of the company became inseparable. Herzogenaurach has been a shoe makers town since the middle ages. And over the years it has developed into the world's sport shoe capital. For PUMA, beside a successful product launch, it marks the beginning of our football heritage. After equipping a majority of the German Bundesliga team Hannover 96, the team wins the German league in May , beating the favored FC Kaiserslautern in the final.

In typical PUMA athlete fashion, he adds to the success four years later, when he set the world record in the 4xm relay. For the young "Schuhfabrik Rudolf Dassler", it's all a huge success. Just a year later, the second brand logo is patented: the "formstrip", originally created to stabilize the foot inside the shoe, is now a typical PUMA trademark found on almost all PUMA shoes and is used as a design element on our apparel products.

And it's just on time too: Thanks to emerging media, the formstrip can be seen all over the world! It's a victory of equal measure for us, as PUMA football boots are the only German-made football boots in the final. PUMA celebrates the victory of the Brazilian team with an advertising campaign.

Together with our partner Armin Hary, the then fastest man in the world, we continued our track and field success story.

During the Olympic Games in Rome, Hary won gold in the m competition. In the same year, we pushed innovation as the first sports shoe manufacturer to use the technologically advanced vulcanization production technique.

The result in our products was the bonding of sole and shaft of the boot. For our athletes, this meant greater support in achieving top performances. Once more, PUMA boots supported him throughout the game.

Together with Belgium's Gaston Roelants 3. The world famous "No. Only minor changes have been made over the years: the eye and nuzzle are gone and the ears are more pronounced today. The innovative brush soles have 68 small, only 4mm long bristles in the front area of the foot. Just a few weeks prior to the games in Mexico, new world records are set by the athletes sporting them.

A short-lived triumph, as the shoe is deemed "too dangerous" and banned by the association. Still, we saw history in the making. PUMA athlete Tommie Smith also wins gold in the m in our spikes and causes a stir: he and his teammate John Carlos bronze raise their fists wearing black gloves, protesting discrimination of African Americans and other minorities in the USA, apartheid, and racism. Its flat structure made it lighter with increased softness and comfort.

Off the court with his signature colorful style. So, when he asked for a custom-made pair of Suedes, we were in the game. Frazier's iconic Clyde combination: alternating formstrips, fedoras and long sideburns. The Dutch national team sports the orange jerseys featuring three stripes of a different supplier — all but one. The brand is focusing on bringing distinctive designs and a global outlook to each product range by blending influences of sport, lifestyle and fashion.

PUMA views sport as a philosophy on life — one that emphasizes fitness, wellness and simply living an active life. Since Sport can be different things to different people, PUMA approaches it in a greater-lifestyle context, while not compromising performance. Zeitz has Spearheaded and held primary responsibility for the worldwide restructuring of PUMA, which was in financial difficulties at the time.



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